Describes ‘Experience Themes’, a way of expressing high-level design goals that have been generated through analysis of user and system research. Intended to allow the project team to focus all of the disperate aspects of a project—requirements, IA, creative, copy, content, etc—on the ultimate intended goal. I like this a lot. By making this a required deliverable, you can solidly enforce and capture essential strategic-level research, analysis, and design.
